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purple hoodie
Skip itSoft demand (-52.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$22.53avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great$9.73–$55.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad8,825.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 888K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.2%90-day search growth — must beat 0% to launch