60
purple dress
Worth a lookShows a fragmented shelf (top 5 take 5% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible5%top-5 click share — an open shelf
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.37avg listing price — sweet spot $15–$100
Price range
Great$8.21–$109.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$713K$713K/yr · 9.3M searches
Review moat
Okay2,183.98avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad20.3%return rate — above 5% kills the launch gate