38
purple crown
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.83–$24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Review moat
Okay2,072.26avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 129K searches
Signals High Returns