34
purple christmas stocking
Skip itSoft demand (-69.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,082.97avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.94avg listing price — sweet spot $15–$100
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$5.00–$17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 105K searches
Growth
Bad-69.4%90-day search growth — must beat 0% to launch