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purple cardigan
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$22.16avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$11.70–$36.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,755.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$108K$108K/yr · 714K searches
Returns
Bad8.5%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.2%90-day search growth — must beat 0% to launch