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purple cape
Skip itHigh returns (6.6%) — this niche doesn't clear our bar today.
Avg price
Great$19.01avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$8.42–$36.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good546.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Market size
Okay$130K$130K/yr · 359K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate