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purple button up
Skip itHigh returns (10.1%) — this niche doesn't clear our bar today.
Avg price
Great$20.65avg listing price — sweet spot $15–$100
Price range
Great$12.85–$31.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,131.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 172K searches
Returns
Bad10.1%return rate — above 5% kills the launch gate