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purple bob wig

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High returns (10.2%) — this niche doesn't clear our bar today.

Market size 14Growth 17Conversion 57Competition 62Returns 6Price range 82Avg price 76Brand share 71Review moat 64Quality gap 87

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$8.76–$47.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.23

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good948.59

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Market size

Bad$58K

$58K/yr · 79K searches

Returns

Bad10.2%

return rate — above 5% kills the launch gate

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