35
purple boa
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good958.06avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.78–$23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.75avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad$43K$43K/yr · 70K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch