47
purple blazer
Skip itHigh returns (24.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.69avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$13.61–$79.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Okay3,476.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 413K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.1%90-day search growth — must beat 0% to launch
Returns
Bad24.1%return rate — above 5% kills the launch gate