42
purple beanie
Skip itSoft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good$4.37–$27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,090.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 118K searches
Growth
Bad-70.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand