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purple bandana
Skip itPrices mostly outside the sweet spot ($4.88–$17.64) — this niche doesn't clear our bar today.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Growth
Great+68.5%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,296.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay$161K$161K/yr · 198K searches
Avg price
Bad$8.31avg listing price — sweet spot $15–$100
Price range
Bad$4.88–$17.64cheapest to priciest tracked listing — scored on the share inside $15–$100