47
purge mask
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.45avg listing price — sweet spot $15–$100
Price range
Good$6.21–$30.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,097.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 507K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand