38
puppy costume
Skip itHigh returns (11.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.36–$39.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,233.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 161K searches
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 5% kills the launch gate