40
pullover
Skip itSoft demand (-59.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$23.96avg listing price — sweet spot $15–$100
Price range
Great$8.57–$54.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad9,559.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 1.1M searches
Returns
Bad9.5%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.3%90-day search growth — must beat 0% to launch
Signals High Returns