44
puffy dress
Skip itHigh returns (25.3%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible20%top-5 brand share — no brand owns this niche
Avg price
Great$68.29avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good943.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Price range
Bad$7.50–$987.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$31K$31K/yr · 573K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad25.3%return rate — above 5% kills the launch gate