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puffer jacket men
Skip itSoft demand (-63.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$50.64avg listing price — sweet spot $15–$100
Market size
Good$382K$382K/yr · 2.8M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,278.22avg incumbent reviews — the moat a new listing must climb
Price range
Bad$12.23–$560.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad10.6%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.1%90-day search growth — must beat 0% to launch