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protection bracelet
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($64K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$6.00–$58.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good845.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 238K searches
Signals No Dominant Brand