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prom dresses
Worth a lookShows a fragmented shelf (top 5 take 4% of clicks), but high returns (32.1%) keeps it on the watch list.
Competition
Incredible4%top-5 click share — an open shelf
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$71.21avg listing price — sweet spot $15–$100
Review moat
Good717.47avg incumbent reviews — the moat a new listing must climb
Market size
Good$406K$406K/yr · 14.3M searches
Price range
Okay$11.10–$237.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad32.1%return rate — above 5% kills the launch gate