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pregnancy announcements
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Good545.09avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.01–$35.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.29avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good$402K$402K/yr · 3.4M searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale