48
postpartum underwear
Skip itA deep review moat (18,809 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$17.67avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 2.3M searches
Price range
Good$9.48–$25.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad18,808.95avg incumbent reviews — the moat a new listing must climb