32
possum costume
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.82avg listing price — sweet spot $15–$100
Review moat
Great217.96avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.98–$60.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad8.5%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 68K searches
Signals High Returns