42
pop up wallet
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$49.46avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$10.92–$160.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$141K$141K/yr · 179K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad8,331.08avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.0%90-day search growth — must beat 0% to launch