58
poncho
Launch itA $5.3M/yr market growing +71.5% this quarter with returns at 4.7% — clears our launch bar.
Market size
Incredible$5.3M$5.3M/yr · 7.6M searches
Growth
Great+71.5%90-day search growth — must beat 0% to launch
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Price range
Okay$7.09–$19.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad6,037.83avg incumbent reviews — the moat a new listing must climb