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polo sweater
Skip itHigh returns (12.4%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$35.05avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good843.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$11.66–$186.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$69K$69K/yr · 1.0M searches
Growth
Bad-45.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.4%return rate — above 5% kills the launch gate