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polo shorts
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$41.96avg listing price — sweet spot $15–$100
Growth
Good+58.4%90-day search growth — must beat 0% to launch
Price range
Good$10.53–$139.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad4,216.51avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$25K$25K/yr · 353K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Returns