32
polo quarter zip
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$60.92avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$14.58–$169.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,897.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 465K searches
Returns
Bad11.0%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.9%90-day search growth — must beat 0% to launch