46
polo hat
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$41.69avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Good$9.37–$147.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,744.15avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 702K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale