39
political pins
Skip itSoft demand (-61.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible34.39avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.07avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 94K searches
Growth
Bad-61.1%90-day search growth — must beat 0% to launch
Price range
Bad$4.78–$14.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier