52
police hat
Worth a lookShows a sweet-spot price point ($20.98 avg), but soft demand (-3.1% this quarter) keeps it on the watch list.
Avg price
Great$20.98avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$8.36–$39.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,760.63avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$142K$142K/yr · 245K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-3.1%90-day search growth — must beat 0% to launch