50
police gear
Worth a lookShows a sweet-spot price point ($25.03 avg), but weak search conversion (0.6%) keeps it on the watch list.
Avg price
Incredible$25.03avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$6.92–$56.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$336K$336K/yr · 2.1M searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,363.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale