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Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-13.2% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great412.33avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Price range
Great$5.73–$45.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 404K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-13.2%90-day search growth — must beat 0% to launch