45
pocket square holder
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Great445.47avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.90–$19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.45avg listing price — sweet spot $15–$100
Market size
Bad$52K$52K/yr · 72K searches