54
plus size white maxi dress
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (22.4%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.70avg listing price — sweet spot $15–$100
Price range
Great$9.68–$80.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+40.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,023.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$19K$19K/yr · 332K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad22.4%return rate — above 5% kills the launch gate