60
plus size short sleeve cardigan
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Growth
Incredible+145.6%90-day search growth — must beat 0% to launch
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$19.41avg listing price — sweet spot $15–$100
Price range
Good$8.69–$32.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,131.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 492K searches
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale