40
plus size red cardigan
Skip itSoft demand (-49.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.12avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$9.48–$35.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,945.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 240K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.2%90-day search growth — must beat 0% to launch
Returns
Bad12.9%return rate — above 5% kills the launch gate
Signals High Returns