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53

plus size navy blue dress for women

Worth a look

Shows a fragmented shelf (top 5 take 7% of clicks), but high returns (19.0%) keeps it on the watch list.

Market size 8Growth 54Conversion 3Competition 98Returns 0Price range 94Avg price 95Brand share 92Review moat 57Quality gap 76

Competition

Incredible7%

top-5 click share — an open shelf

Avg price

Incredible$34.33

avg listing price — sweet spot $15–$100

Price range

Great$13.80–$77.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,204.22

avg incumbent reviews — the moat a new listing must climb

Growth

Good+25.6%

90-day search growth — must beat 0% to launch

Market size

Bad$34K

$34K/yr · 349K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad19.0%

return rate — above 5% kills the launch gate

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