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plastic shoe horn
Skip itPrices mostly outside the sweet spot ($3.91–$9.95) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,316.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 112K searches
Avg price
Bad$6.85avg listing price — sweet spot $15–$100
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$3.91–$9.95cheapest to priciest tracked listing — scored on the share inside $15–$100