53
plastic belly button rings
Worth a lookShows low returns (1.3%), but prices mostly outside the sweet spot ($4.82–$15.21) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good541.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.64avg listing price — sweet spot $15–$100
Market size
Bad$63K$63K/yr · 137K searches
Price range
Bad$4.82–$15.21cheapest to priciest tracked listing — scored on the share inside $15–$100