45
plain black hoodie
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Price range
Great$10.61–$54.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$270K$270K/yr · 1.6M searches
Returns
Bad6.6%return rate — above 5% kills the launch gate
Review moat
Bad19,811.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale