46
plaid
Skip itHigh returns (10.9%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$21.35avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$9.07–$36.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,956.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 417K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate