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plaid tie
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Good569.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Price range
Good$5.72–$30.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.5%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 96K searches
Signals High Returns