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plaid shacket
Skip itSoft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$10.20–$61.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,984.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 711K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.8%90-day search growth — must beat 0% to launch
Returns
Bad16.0%return rate — above 5% kills the launch gate