34
pizza costume
Skip itHigh returns (13.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$40.56avg listing price — sweet spot $15–$100
Review moat
Great113.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$9.44–$225.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$91K$91K/yr · 111K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Returns
Bad13.7%return rate — above 5% kills the launch gate