67
pirate hat
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.44avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 1.6M searches
Price range
Great$6.98–$40.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great498.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 6% kills the launch gate