43
pink witch hat
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Review moat
Great184.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Growth
Good+42.1%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$7.00–$27.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 63K searches
Returns
Bad12.1%return rate — above 5% kills the launch gate