53
pink shawl
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($64K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great$7.08–$59.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Growth
Good+39.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,229.81avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$64K$64K/yr · 196K searches
Signals No Dominant Brand