52
pink ruffle dress
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but high returns (21.6%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$43.14avg listing price — sweet spot $15–$100
Price range
Incredible$15.62–$79.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good735.78avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 547K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad21.6%return rate — above 5% kills the launch gate
Signals High Returns