50
pink keychain
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$309K$309K/yr · 1.9M searches
Price range
Okay$3.28–$26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,786.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand