45
pink jacket
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.10avg listing price — sweet spot $15–$100
Price range
Great$13.58–$74.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,226.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 1.0M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
Returns
Bad13.3%return rate — above 5% kills the launch gate
Signals High Returns